by Dan Gathof
They say there are three surefire ways to start a fight: talk politics, bring up religion, or ask about someone’s salary. So let’s talk politics.
Like many of you, I’m excited for this election to be over. Let’s get our winner, rally behind that person, and hope that our nation becomes stronger and more connected over the next four years. The drama, negativity, and divisiveness have been overwhelming and it’s time to move on.
One area I’m especially ready to leave behind is the way our presidential candidates “spin” their answers. Here’s a quick look at some examples:
Trump – a voter who said he had worked for many years picking strawberries and cutting broccoli, a job he said was mainly done by undocumented migrants, asked Trump, “If you deport these people, who would do that job, and what price would we pay for food?” Trump replied “Farmers are doing very badly right now—very, very badly under this administration. Under my administration, farmers did very well.”
Harris – When asked if she’d be “more pro-Israel than Donald Trump,” Harris responded, “I believe that Donald Trump is dangerous,” referencing his reported praise of Adolf Hitler.
These examples aren’t about my taking sides—both candidates have countless interviews where they sidestepped questions to say what they wanted instead of what was asked. Politicians seem to answer the question they wish they’d been asked.
I personally experienced this last week during an interview I conducted for a senior sales role. I asked the candidate about the three attributes that form the basis of his “Value Proposition”. I was really impressed with how he immediately launched into storytelling mode. He explained that he conducts research, analyzes data, gets his team on board with the strategic direction, and is a constant learner in everything he does. He shared some detailed stories about his ability to work with c-suite executives all the way through to field union workers. He also used examples of the specific techniques and approaches he uses to gain market share, even in a declining sector.
Upon reflection, it was like driving down a country road then stumbling upon a smorgasbord tucked inside a jelly bean museum—all really fascinating, interesting and colorful stuff. I was captivated by my guide who was highly engaging, articulate and likable in his overall storytelling.
But he didn’t answer my question.
Maybe it was nerves or eagerness to impress. Candidates often think a short answer will rob them of a chance to stand out. Maybe it was a lack of preparation. Whatever it was, there was an explicit violation of Question Asked, Question Answered.
Bring to mind the presidential candidates and ask yourself how you react when either dodges or spins a response. It might make you question their focus, integrity, or authenticity. Not directly addressing a question creates doubt. The insight is understanding this as both the presenter and the listener.
Here are a few tips for staying on point:
Pause before answering to ensure you fully understand the question. It’s okay to ask for clarification.
Answer directly in the first sentence or two, showing you’re listening and engaged.
Keep stories brief and relevant, so they support your answer without overshadowing it.
Hire Thought
Politicians can teach us a lot about communication—both the good and the bad. A quick, insightful answer makes a stronger impact than a winding one. Unlike in politics, sidestepping or taking the “country road to nowhere” won’t help when you’re asked a direct question. It’s simple: when you get a Question Asked, make sure you deliver a Question Answered.
